Monday 16 July 2007

Again they twig too late

We spotted the connection between Sattellite Dishes, take aways, off licences, illiterate unruly kids and council estates years ago. But it seems even our elected leaders think there may just be something in our view!

Sky News Reports

Children from poorer families have become "screen kids" - with nearly all having a television in their bedroom, a report has warned.
Poorer children watch more television

It said youngsters from deprived areas spent "substantially" more time in front of the box compared with their wealthier peers.

Some nine-year-olds quizzed picked out soaps, reality and horror shows as being among their favourites.

And there are fears TV and computer screens are used as "electronic babysitters".

The National Consumer Council found half of affluent children had televisions in their bedrooms, compared with 97% of the nine to 13-year-olds questioned from deprived areas.

Children from poorer areas were also six times more likely to watch TV during the weekly evening meal.

And around a quarter had the television on at lunchtime on Sundays, compared with one in 30 in better-off neighbourhoods.

The NCC's Watching, Wanting & Wellbeing report linked increased TV viewing hours with greater exposure to marketing and higher levels of materialism.

Chief executive Ed Mayo said: "Today's children are now 'screen kids'. In some streets, every bedroom has a television for children and many have a computer."

Children in more deprived areas were most likely to watch commercial television and TV shows made for an older audience.

And they also had greater levels of unsupervised access to television and the internet.

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